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Merchandising

Merchandising

Añade el merchandising para empresas a tu estrategia de negocio

En España hay aproximadamente 3.236.582 empresas activas según la última nota de prensa publicada por el INE en 2016. De estas el 83% están formadas por dos o menos asalariados. Estos datos nos indican que la mayoría de las empresas españoles son de tamaño reducido y por tanto con recursos limitados. El >merchandising para empresas es una práctica publicitaria muy común que, sin embargo, suele ser olvidada a la hora de realizar una planificación de los recursos por las pequeñas empresas y autónomos.

¿Qué es el merchandising para empresas?

Es una práctica publicitaria que consiste en la distribución de regalos publicitarios impresos con el logo y/o slogan de tu marca o negocio entre tus proveedores, clientes o público objetivo.

¿Cuál es el principal objetivo de la promoción de artículos publicitarios?

El principal objetivo de esta práctica publicitaria es incrementar la visibilidad de su marca o negocio.

¿En que situaciones debería utilizar el merchandising para empresas?

Hay multitud de situaciones en que esta estrategia empresarial puede ser beneficiosa para tu negocio. A continuación, te mostramos algunas de las situaciones en las que la promoción de regalos publicitarios puede ayudarte a captar nuevos clientes y a fidelizar a los ya existentes.

  • Regalos promocionales de bienvenida.
  • Si estás abriendo un nuevo establecimiento, si es la primera vez que un cliente realiza una compra, si un potencial cliente te pide presupuesto por primera vez… son algunas de las situaciones en que un regalo promocional puede marcar la diferencia entre tú y tus competidores.
  • Regalos promocionales de agradecimiento.
  • Obsequia a tus mejores clientes con regalos promocionales con tu marca. Ellos se sentirán especiales y te tendrán siempre en consideración cuando usen el objeto que les regalaste.
  • Regalos promocionales para determinadas campañas
  • Navidad, fiestas de tu ciudad, Black Friday u otros momentos del año pueden ser el momento adecuado para posicionar tu marca, producto o negocio en la mente de tu público objetivo.
  • Regalos promocionales para eventos.
  • Los eventos son una buena ocasión para promocionar tu negocio. Si además de participar o promocionar un evento añades a esta acción los regalos promocionales, la visibilidad de tu negocio se intensificará.

¿Cómo saber cuál es el objeto promocional más adecuado para mi empresa?

Los objetos promocionales son los regalos que tus clientes y potenciales clientes se van a llevar a su casa y por el cual asociaran tu marca o negocio. Hay cinco elementos fundamentales a tener en consideración a la hora de elegir un regalo promocional.

  • Situación o fin por el que se va a otorgar el regalo promocional.
  • Características del público objetivo.
  • Tipo de negocio y los valores de la empresa.
  • Calidad y usabilidad del objeto promocional.
  • Momento en el que se realiza la estrategia promocional.

En Hidobla estamos especializados en la realización de merchandising para empresas y llevamos años ofreciendo asesoramiento gratuito a nuestros clientes. Además, contamos con un amplio catálogo de productos promocionales para llevar tu marca a lo más alto. ¡No lo pienses más y comienza invertir en tu marca!

Fuente: Ine.es http://www.ine.es/prensa/np984.pdf

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